Case Study
KrisTep — Conversion-Focused Local Service Landing Page
Conversion-focused landing page for a Slovak cleaning services company. Turned a basic classified ad into a multi-city digital presence that books appointments.
THE HOOK
KrisTep had a problem most local service businesses recognize: they were invisible online despite doing great work.
130 real reviews on Facebook and Google. Professional Kärcher equipment. Years of hands-on experience across Trebišov, Košice, Michalovce and Vranov nad Topľou. Their only digital presence was a basic classified ad on Bazoš.sk with no phone number, an incomplete Google Business Profile stuck at 80 percent, and zero owned web property.
In a market where customers search tepovanie Trebišov and book the first credible result, being invisible means losing jobs to competitors with weaker reputations but better websites.
THE DIAGNOSIS
This was not a technology problem. It was a trust-and-clarity problem.
The Bazoš ad listed services but buried the differentiation under emoji clutter. There was no clear process. No pricing transparency. No trust architecture. No local SEO strategy targeting the four cities where they actually worked. A potential customer visiting that ad had to do the mental work of figuring out why KrisTep was the right choice.
That friction kills conversions.
THE THESIS
Local service businesses do not need complex websites. They need clarity, credibility, and a single path to action.
The opportunity: transform KrisTep from a classified-ad vendor into the most credible cleaning brand in eastern Slovakia by building a one-page conversion machine that answers every customer objection before they ask it.
