Pobagruj to — Premium Construction Brand Landing Page

THE HOOK

Pobagruj to had solid equipment, real project experience, and word-of-mouth reputation. Their website told a different story: a dated WordPress template with sidebar navigation, an amateur machinery banner, and plain text. For a company handling foundation excavations and demolition work, it communicated small operator, not capable contractor.

THE DIAGNOSIS

A positioning problem masked as design. No clear service architecture. No process explanation. No before-and-after proof. No trust signals. Potential clients had to piece together what Pobagruj to actually does and why they should be trusted.

THE THESIS

Construction clients do not browse. They decide. Transform Pobagruj to from a dated local contractor into the most credible earthworks brand in Prievidza by building a single-page experience that communicates capability before the visitor scrolls.

THE BUILD

— Dark cinematic landing with editorial typography and gold accents. — Four service cards: Foundation Excavations, Utility Networks, Demolition Work, Pools and Shafts. — Four-step process: Site visit → Planning → Execution → Cleanup. — Trust section: hundreds of projects, on-time delivery, modern equipment, transparent pricing, local expertise. — Before and After gallery with real projects in Prievidza, Bojnice, and Nováky. — Contact section with 24-hour quote promise.

THE SYSTEM

1. Visual authority — Dark palette signals professionalism before a word is read. 2. Service clarity — Each offering has specific applications so clients know exactly what to request. 3. Process transparency — Answers what happens after I call, reducing hesitation. 4. Geographic proof — Named locations prove local presence and community embedding. 5. Quote velocity — 24-hour quote promise creates urgency and shows responsiveness.